This blog post is mostly illustrated by the students of the online painting class Planet Color. I am rerunning this class from April 24th to May 7th! Join me to paint fun abstract and colorful art! Suitable for beginners. Sign up before the class starts!
I call this set of tips “social” because instead of just talking in design terms like “white space” or “focal point,” I want to emphasize that art is a messaging tool. We, visual people, are sensitive to visual messages. Every image contains them whether they are added intentionally or unintentionally. As a teacher, I see my role as a guide who helps you to see what your pieces communicate and how you can fine-tune them to express the message that you want to deliver. In this blog post, I explain why beginning artists fail in visual communication and how to fix that. These social tips with sample images will improve the quality of your art!
1) Bring Out The Leader, Express an Opinion
One of the things we all struggle the most is expressing an opinion. Even now, while I am writing this blog post, I am struggling with that. When I type the first few sentences, I become aware of all of you who might not like this post. I think of you who feels that you are more of a crafter, not a painter. And of you who thinks that this is too basic and you are far ahead. I am aware of you who likes fewer images, as well as you who doesn’t ever read a thing. Some images might look too dark or too white to your taste. Or you might not even like or value abstract art. What makes the writing even more difficult is that even my personal taste and opinions change during time, sometimes on a daily basis. And then I begin to think that who am I to write about this anyway. There are always people who know better and whose opinions could be more valuable.
It’s so easy to walk on that path of self-doubt and then rewrite the whole thing so that it actually says very little, nearly nothing. I might still remember the real meaning behind the words myself, but you might not get anything to take with you.
The same thing happens easily in art making too. By making every detail equal in size, sharpness, and color, we end up expressing something that’s nearly nothing. It’s just a gang of evenly spread elements waiting for a leader to be picked. But when you do that – choose a leader, express an opinion, say something with clarity that can make people take sides – then the impact is also born. See how Elaine Wirthlin does that in her painting!
2) Build Bridges, Don’t Stay Alone
When I saw a room full of Vincent van Gogh’s paintings in Musée d’Orsay, I was in tears. Yes, the original paintings were much more than what you could expect based on the photos and prints. But there was another reason too. I was crying because the room was packed with people. Knowing how lonely Vincent had been, it felt heart-breaking. Surely, if there had been social media at his time, he would have got his fan base! A small group of forward-thinkers, perhaps.
I don’t think loneliness is good for anyone. Don’t get me wrong – I am all for introvert lifestyle. Being an introvert myself, I wouldn’t dream about reducing my quiet, creative moments. But in the end, being isolated and expressing isolation is never a solution. Sometimes we are in the wrong place at the wrong time like Vincent did, but with the internet, there are soul-mates for everyone. With your art, you can build connections, not enforce divisions.
When being interviewed after a long career, Finnish opera singer Jorma Hynninen said: “All artists want to connect with other people through their art.”
Images that include bridges and closeness make us feel happy. In Sue Jorgensen’s work, I see the message how different personalities can work and move on together.
3) Play with Many Identities, Become Free of Limitations
When I became more serious about art, I questioned my love for crafts. One of my crafty hobbies was scrapbooking. I took photos and wrote stories about my everyday life. Sometimes I challenged myself to journal and sometimes, I let the photos and the decorations tell the whole story like on the layout below that shows the four seasons by focusing on trees.
“An artist who also scrapbooks” sounded like a big joke to me back then. But the more ambitious I have become in my art career, the more I have learned to value other things that I do, scrapbooking included. After a long work day, it makes me feel free to take the dogs for a walk and listen to scrapbooking podcasts. After using embellishments and photos, it makes me feel free when I pick up my brushes and work with canvases, without limiting myself to the concept of scrapbooking.
One person can wear many hats. Some people might have seen you only wearing one, and their opinions about you only relate with that. However, don’t let it limit and define yourself in the other areas of life. People who knew me as an IT project manager saw a different side of me than you who reads this blog. I may have inherited my detailed style from the engineering part, but there’s so much more that I want to express and play with than one chapter in my past.
Susana König’s painting reminds me about IT business and how it’s all teamwork too!
In Debbie Kreischer’s painting, the decorative style can take a more expressive twist, showing how things are not so black and white after all.
In Lisa Clemmer’s painting, the colors are soft, but the shapes are dynamic. This controversy makes it compelling.
Linda Thompson’s painting has playful colors and the dynamics of a fun game.
Lois Dimler’s painting is like a happy circus where everybody has fun!
4) Listen to Others, Let It Inspire You
I have always been an idea person. I invent new things quickly and have always been eager to find all kinds of unique approaches, also in art. However, I have also noticed that we often overestimate the uniqueness and the originality of our first ideas. But when we start combining many ideas into one, the result can be something new. My idea of drawing your own coloring page is not that unique but the way I have colored it gives it a modern twist. (Also read: How to Transform Ideas into Paintings)
It’s not good to try to protect yourself from seeing what others do. We consume all the time anyway. If not art, then something else. Listening to other people, seeing other people’s art and getting to know art history is not a threat but an enabler to your personal style. Sometimes it can be a real eye-opener to create from a similar standpoint with somebody else and then compare.
Compare Meri Andriesse’s and Pirkko-Liisa Mannoja’s paintings above and below! They have many similarities, but their style is different. Meri’s piece is soft, carefree and modern while Pirkko-Liisa’s is strong, detailed and historical.
I love people who speak enthusiastically about what they have done. Even if they would talk about something that I would never even want to try, like deep-sea diving, it’s fascinating to hear how they express their experiences. While listening, I imagine the places that I would explore if I were that person. It gives me ideas that I wouldn’t ever have found by myself.
We never know enough about art history, other artists, other people, other fields of expertise, other anything! Artist’s mindset is being an immaterial collector – collecting thoughts, stories, visuals, any ideas and then expressing that inspiration. By developing the ability to see nuances in other people’s talk and work, you will also begin to see what’s unique about you.
What tip would you give?