Thanks, Brigitte!

Patty, thank you for your comment and sharing your story!

My general advice is to all who read this and relate to your story, is to bring in the potential customers as early as possible. So before making bigger financial investments, it’s good to figure out where the potential buyers are, what is important to them, and how to build relationships with them even before you are selling anything.

However, I also think that almost all artists, and entrepreneurs in general, have invested time or money at the beginning of their journey so that the investment has not always been successful. I remember printing a big pile of postcards just because a potential buyer asked an offer for those.

At the moment, the most important thing is to figure out 1) how you can make the best out of your investment considering a longer time than just the next four months, and 2) what to do to make your rented space bring you joy and energy instead of making you feel discouraged.

First, I would make a decision not to invest more money. Second, I would invest the time for interacting with people. The more you interact with your potential customers, the more you will learn about the ways you can bring value to them through art. What are the things you want people to take away with them even if they didn’t buy? What do you want them to know and feel after visiting your space? What do you want them to do so that you can stay in touch with them?

Think about yourself as the leading artist of your community. Make sure that people can easily access you. Set up demonstrations, “Meet the Artist” events, etc. Make sure to always share your contact information, and where they can find you online. Offer wall space for other artists and think about yourself as the owner of “mini gallery.” It can also be one way to cut your losses if your contract doesn’t prohibit it.

The thing in selling is that you need to make the same offer for the potential customers many times before they take any action. So find ways to make people come back, to get to know you and find their approach to your art.

There’s a lot I want to say, but the time and space are limited here, so I welcome you to sign up for “The Exploring Artist” and start building “the artist” in you! The registration will be open this week!

Thank you, Lucy!

Sandy, so great to read about your thoughts and it’s wonderful that you continue your art journey. And yes, the timing of “The Exploring Artist” is perfect for you!!

Needless to say, I am quite discouraged, but love creating and yet financially, can’t afford this forever. My “contract” with the store is for another 4 months and then I need to make another 6-month commitment.

I would appreciate any advice or direction.

Sincerely,
Patty Joyce

Thank you, June!

Gina, thank you for your response! Growing artistic identity is definitely needed for everyone who teaches classes!