Color the Emotion

Pick a few colors and create without stiffness.

Selling Watercolor Paintings as Gifts

This week, I talk about making and selling watercolor paintings as gifts. At the same time, we celebrate the playfulness of watercolors.

"Kultaa huuhtoneet" - "Gold Panners", a watercolor painting by Paivi Eerola. Size: A3. Abstract flowers in watercolor. Selling watercolor paintings as gifts.
“Kultaa huuhtoneet” – “Gold Panners”, watercolor, size: A3
See more and bigger pics at Taiko (online art store)

I love gift shops. My dream for a long time has been that, in addition to large oil paintings, I could sell smaller pieces as gifts. Recently, this has come true. I have sold many of my watercolor paintings not only directly but also via the Taiko online art store and the Gumbostrand Konst & Form gallery.

Art as Gifts vs. Art for Homes

An art buyer never buys art just for need. The work must appeal to the buyer on a deep level. Still, large paintings are chosen more according to the interior, and smaller ones are purchased as gifts. Sometimes a small painting is a gift to the buyer himself, often to someone else.

Packing a watercolor painting. Selling and making watercolor paintings as gifts.
I usually sell my watercolor art without a frame, especially if I mail it directly.

As a professional artist, I am more known for oil paintings, but I have dreamt that also my watercolor pieces would be in demand. I love to paint them and the idea of a perfect gift inspires me. However, it has taken time to grow my vision of how they should look.

Because I have grown many of my general painting skills with watercolors, my watercolor paintings have quite a similar style to my oil paintings. But with watercolors, I step in a slightly more illustrative direction. I want my watercolor art not to be too abstract, but approachable and atmospheric. See a collection of my recent watercolor paintings here!

Flower Art But With a Playful Attitude

My watercolor pieces usually have flowers. However, I don’t paint just static and spiritless flower arrangements. I see flowers as adventurous human or animal figures and get playful with them. On the one hand, the flowers are like dolls and teddy bears, and on the other hand, they are imperfectly perfect, feeling natural and real.

Starting a watercolor painting. The first layers.

When the playfulness really kicks in, painting is fun.

Negative painting in progress. Watercolor techniques.
I often use the technique called negative painting, to bring up the flowers.

I love to discover plants in the middle of random watercolor spots. I have also a course called Freely Grown about this kind of process.

Taking Several Sessions to Grow the Idea

Usually, the first layers of the painting are fast and only take an hour or two. But that’s when the painting is just a regular flower painting, not a special piece that has a special appeal. Within a couple of hours, there’s not much time to grow the idea further or adjust the details.

Painting flowers in watercolor.

I usually paint in several sessions where the first one or two lay the foundation and produce the basic painting, and where the next sessions (usually 2 to 4) grow the story and produce the finished look.

Using a narrow brush when working with details. Creating watercolor art.

For example, for this painting, I took walks to see flowers and to add some more to the painting. But after a while, that felt too traditional and then decided on the gold mining theme.

Bringing up older layers in watercolor. Watercolor techniques.

The further I go, the smaller the brush strokes become.

Working with a Progress Photo

I find it helpful to take a photo of the unfinished piece, and then use it as a reference. The small-sized picture makes it easier for me to spot the areas that still need adjusting.

Using a progress photo to point out the  parts that need adjusting. Making and selling watercolor art as gifts.

Looking at the photo also helps with distancing myself from the actual piece. I can ask: Do I love this? Would I buy this? When selling watercolor paintings as gifts, never underestimate the quality, always try a little higher.

Color over Color

Pigments are very different from each other. Some colors require many layers, and others can be used very thickly. Most artist-quality yellows have good coverage and work well for the finishing touches.

Painting layers in watercolor. By Paivi Eerola, Finland.

I have recently used smooth (hot press) watercolor paper because it’s best for tiny details.

Gentle Breakthroughs

I want to break boundaries with all my art, but in watercolor, I try to do it more gently than usual. In this painting, the flowers have caught Hokusai’s great wave from Japan and taken it to Lapland to pan for gold. And so it happened that the gold and the flowers started a decorative baroque party and everything small became surprisingly big and grand. Despite all this, this is a flower painting where the viewer can relax and enjoy the joyful atmosphere.

"Kultaa huuhtoneet" - "Gold Panners", a watercolor painting by Paivi Eerola. Size: A3. Abstract flowers in watercolor. Selling watercolor paintings as gifts.

But whatever the story is, I try to express it so that it can evoke different memories and associations in different people. Somehow, the painting must make a gentle breakthrough in the eyes of the viewer – find a soft spot where the immersion can begin.

See more pics of “Kultaa huuhtoneet – Gold Panners” at the Taiko art store!

Freely Grown – Paint Watercolor Flowers with Me!

Freely Grown - online art course about painting watercolor flowers without references.

In the course Freely Grown, I walk you through my watercolor painting process. Because the finishing touches with a small brush are the most challenging, we take the easier route and do them with colored pencils. In Freely Grown, you paint flowers freely without reference photos and create a unique painting from the given techniques and guidelines. >> Buy here!

How to Add Depth When Coloring Freely

This week, we will color freely on a watercolor background and learn about adding depth to our colorings. I am using regular colored pencils, but you can also use watercolor pencils.

Garden spirits. Colored pencil art by Paivi Eerola.

My drawing is inspired by the garden and the ornamental shapes of the plants, insects, and birds. So, let’s go deep in the garden and create lushness!

Quick Start with Watercolors

Blank paper can feel intimidating, but if you fill it first with watercolors, coloring is fun.

I was going through my paper pads when I found an unfinished watercolor painting.

A watercolor background ready for coloring.

It was just a background with random spots but the paper was smooth, just perfect for colored pencils. I think the paper is Arches Aquarelle Hot Press, nice and sturdy, 300 gsm/140 lbs thick.

I picked up my pencils and started drawing and let my inspiration come from the painted shapes.

Drawing on a watercolor background.

I drew flowers, leaves, swirls, and all kinds of odd organic shapes that I would then later adjust.

Add Depth – Expand the Outlines!

When you draw, don’t just outline, but broaden the lines to form larger areas. For example, a black outline can be broadened so that it gradually gets lighter (“shadowing”) or so, that it remains dark and solid but expands to a larger and exciting shape.

Coloring over a watercolor background.

Dark and light should have clear differences so that you can point out separate areas: here’s dark, here’s light, here’s dark again, and so on.

Adding Depth is a Slow Process

When you are working without any references, you are on an adventure! What first looked like a flower, can become a butterfly after a while. Art is a shy fairy and it takes time to attract it.

In this intuitive coloring style, adding depth is a process where you slowly brighten or darken different areas. Start with a transparent layer, then add another one. When you have areas that haven’t been worked on with colored pencils yet, you can also use watercolors for layering.

Working with colored pencils and watercolors at the same time. Adding depth.

Compared to accurately replicating a photo, this kind of free coloring may first feel much faster. But if you aim for depth, it’s not!

Add Depth – Find the Spirit!

At some point, your piece feels full and finished. But at this point, let me ask you a question:

Have you found the spirit of your piece?

Have you found something soulful that seems too gentle for this world?
Or is there something that cuts your heart and feels painful?
The depth in art is not only visual but something that evokes emotion.

Colored pencil art in progress. Drawing details and adding depth.

In my piece, I discovered a spirit in the right upper corner. It’s not a flower or anything recognizable, but I felt it strongly.

After you have found the spirit, give more visibility to it. Make it so that it impacts the overall piece.

You Are the Sun

In your art, you are the sun. First, you can bring warmth to the piece by adding yellow. If you have areas that still take in watercolors, add a yellow wash over the greyish tones and let the warmth in.

Watercolor wash over a mixed media piece. Colored pencils and watercolors.

Second, remember that you really are the sun. So, you can decide how the light travels and where the shadows are. You don’t need to calculate how the shadows should go like there would be one correct solution. Start deciding who deserves the sunshine, and who doesn’t! Who gets more color, and who will stay more in the shadow?

Using colored pencils for highlighting the best barts. Adding depth by coloring.

In nature, there are all kinds of reflections, and I find them artistically inspiring. Look at this photo that I took today from our garden pond!

Reflections on a garden pond.

Playing with light, shadow, colors, and reflections is a lot of fun when you are creating freely. Remember that there’s no “shadow judge”, only “sun goddess” – you!

Add Depth – Force Yourself to Choose the Winners

Some people think about the composition all the time when they are creating, but I try to push that urge away as long as I can. You may have a lot of stuff on paper, but if you only highlight your favorites, balancing is easy. The problem is that you really have to choose!

Here, I have turned the paper upside down to get a different view of my work. That yellow flower looks very pretty, but the yellow butterfly shape near it is maybe even more attractive. Decisions, decisions!

Turning the piece upside down to analyze the composition. Creating freely with colored pencils and adding more depth step by step.

When I was at this point, I thought this was finished.

Colored pencil art in progress. This could have more depth. By Paivi Eerola.

But when you want to add more depth, you want to reduce the competition for attention. I wanted to make the spirit in the upper right corner and the yellow butterfly clear winners even if it meant I pushed back many pretty things.

How to add dept when coloring creatively. Creating colored pencil art.

For example, the pink rose got toned down.

Room for Imagination

Things that are further away are blurry, like whispers, and things that are close, are sharp and louder. If everything shouts, and nothing whispers, the viewer will likely turn away. And vice versa, if everything only whispers, the viewer easily walks by.

Garden spirits. Colored pencil art by Paivi Eerola.

If depth is lacking, you look at a wall and can’t see further. Depth is not only the impression but the imagination. With depth, you begin to imagine what more could be there. That’s especially why I want to add depth to my art whatever the subject is.

Learn more about watercolors and colored pencils together: See my course Freely Grown!

Pleasures of Watercolor Painting

This week is about watercolor painting and the pleasures that can be found there!

Unelmille avautuneet - Opened to Dreams, a floral watercolor painting by Paivi Eerola.
Unelmille avautuneet – Opened to Dreams, 29,7 x 42 cm, watercolor

Getting Inspiration

Now I’ve been busy with a lot of different things – a new big art project, the new course Freely Grown, commissioned work, etc. Despite that, I stole some time and went to look at old paintings online – skillfully painted portraits of women in fancy dresses. They always make me want to paint, even though I prefer to paint plants and flowers instead of beauties.

Look at this painting of the Duchess Alexandra Iosifovna, painted by Franz Xaver Winterhalter in 1859!

Inspiration from portraits. Franz Xaver Winterhalter, Grand Duchess Alexandra Iosifovna, oil on canvas, a detail of a larger painting.
Franz Xaver Winterhalter, Grand Duchess Alexandra Iosifovna, oil on canvas.
A detail – only a part of the painting is in this image.

The colors, the brilliant brush strokes, and all the delicate and decorative details are so inspiring!

I used to think that inspirational images must be the same as what I want to paint next. So, if I wanted to paint flowers, then I would only look at flower paintings. But nowadays, I love to be inspired by something different. Then the inspiration doesn’t limit me. It doesn’t depict what I should do and how, but sets an atmosphere that I want to follow.

Love for Good Watercolor Paper

After getting inspired, I opened the closet of my studio, as if secretly from myself, and tore a clean sheet from the watercolor paper pad.

Arches hot press watercolor paper.
Arches Hot Press watercolor paper

One hundred percent cotton, aah! So soft, thick, and ready to receive color. Good paper is expensive, but I paint better when I know in advance that I don’t want to waste a sheet.

Painting and Doing Other Stuff at the Same Time

When I steal time to paint, watercolors are an easy choice. Especially in the beginning, I can do one coat quickly and then let it dry for hours while I do other work.

Pleasures of watercolor painting - starting with a mess.

I can add details little by little, and the pauses often just clarify the idea of ​​the subject of the painting. And when you paint slowly from light to dark, you can always fix it with the next layer.

Pleasures of watercolor painting - proceeding layer by layer.

I often have my iPad nearby and listen and watch something at the same time while I paint.

Watercolor painting in progress.

Luxury Combined with Minimalism

When finishing, it’s pleasurable to take just a little color on the brush, and often near the pan, if it has spilled there. I also check the corners of the palette, where unused paint easily remains. When the color is activated on paper, even a small amount becomes a treasure and an experience!

Painting in progress. Flowers in watercolor without references.

I always buy good artist-quality watercolors one pan and one tube at a time and use them right up to the end. If I buy a tube, I squeeze a small amount into a pan to dry and this way, use the tube in small portions. I love this kind of union of luxury and minimalism – definitely one of the pleasures of watercolor painting to me!

Watercolor painting and supplies.

Finally, I wash the brushes carefully. Washing with water is enough for most brushes, but I often use soap to make sure that all the color has come off. With clean brushes, it’s nice to start a new painting again when I find time.

From Detail to Detail

Here are some pictures of the details.

A detail of a floral watercolor painting by the artist Paivi Eerola.

I like to paint a lot of subtle details, and I love the warmth that yellow has.

A detail of a floral watercolor painting by the artist Paivi Eerola, Finland.

Signing the piece before the final finishing touches makes sure that the signature fits with the rest of the composition.

Pleasures of watercolor painting. A detail of a larger piece painted by Paivi Eerola.

I hope this blog post inspired you to pick watercolors and paint freely!

P.S. Freely Grown – You can still hop in!

Freely Grown - an online art class about painting flowers freely

>> Sign up here!

Watercolor Flowers in Louisa M. Alcott Style

This week, I talk about Louisa M. Alcott’s characters and painting flowers in watercolor.

Freely Grown 5, a watercolor painting by the artist Päivi Eerola, Finland.

They say that nature should not be humanized, but when I paint flowers, I do that without hesitation.

Splashes Start an Adventure

I love getting to know my flowers little by little. Their life begins with random splashes and I try to grow them as freely as I can.

Random splashes in watercolor. Beginning of a flower painting.

At its best, a painting is like a good book that hooks you into the atmosphere and cannot be left unfinished. It’s always exciting to see what kind of characters turn out on paper and what happens to them.

Little Women by Louisa M. Alcott

In this painting, the big peony was born first. She is a girl who is sure of her position, but always ready to hug and strengthen others as well. I was reminded of the novel Little Women by Louisa M. Alcott. Could that peony be like Meg, the big sister of the family?

Painting flowers in watercolors. Imagining flowers as characters.

And could there be Amy next to her, a growing beauty and sometimes a bit self-centric too?

Painting watercolor flowers. Expressing characters of the book Little Woman by Louisa M. Alcott as flowers.

Right below white and glamorous Amy, there’s sweetly round Beth who left this world far too soon.

Painting the Atmosphere

When the watercolor wets the thick cotton paper, I would like to invite you to my little studio and give you a thin brush. Together, we would then paint small shapes like writers working on a common story.

Painting the atmosphere. Abstract flowers in watercolor.

However, as everything in flowers does not have to be literal or recognizable, we could just focus on the atmosphere.

Jo the Tulip

The key figure in my painting is the tulip in the background. He is like Jo, unique and more modern than others, ready to create her life joyfully, but without being forced to the center of the painting. I admired Jo as a child, and it has taken me a long time to dare to be like her – step aside and do my own thing.

Finishing a painting that has the characters of Little Women as flowers. Louisa M. Alcott inspired art.

Somehow I also think that when you come to my course, you too want to be like Jo – do your own thing, express the flavor of life, embrace the abundance of nature, and allow unapologetic playfulness.

A detail of a watercolor painting by Paivi Eerola. Painting abstract flowers in watercolors. Getting inspiration from the book Little Women by Louisa M. Alcott.

Freely Grown – Sign Up Now!

The course Freely Grown starts next week. I can hardly wait for it to start – join me!

Freely Grown - online art course by Peony and Parakeet

Freely Grown >> Sign up here!

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