Birth of the Attic Paintings
What stories define you as an artist, and how could they inspire you to move forward?
“Satumaa” is a Finnish word that’s something like “fairytale land.” This painting is only 15 x 15 cm!
I call these miniature pieces attic paintings. Here’s the story behind them.
Päivi’s Attic
When I was a child, I dreamed about running a shop. My main interest there was in product development. I wanted to design things and offer an attractive selection. We lived in a wooden house with a big attic, and I established my shop there. It was called “Päivin puikko” – Päivi’s Needle and had a modest selection of hand-crocheted things.
I remember the joyful sound of footsteps on the staircase when my two sisters came to visit. They were a lot older than me and had coins with them too. When they admired the little handmade items on the table, the feeling of acceptance ran through me. One sister grabbed a long chain and asked how much it was. “Twenty pennies,” I said. “But this is so long,” said the sister, ” you worked hard for it, I give you fifty.” Sold!
Stories That Define Us
The stories where we experience big feelings define us. I realized that when I tried to figure out how much I have to raise the prices of my paintings. It was necessary as I have grown as an artist, and the general prices have come up too. But a little child in me said: “Don’t!”
“Why,” I asked.
“Because your paintings are already too expensive for my shop in the attic,” she whispered.
And yes, I couldn’t imagine selling my big paintings in that little corner. Yet, I wanted to have something for her too.
“Here’s what we do,” I said to the child. “I will raise the prices, but I will paint some small studies for you, only 150 EUR each.”
And that’s how these miniature paintings were born.
I call these attic paintings. The size is only 15 x 15 cm, and they are born from left-over paints. They are the same high-quality oil paints that I use for bigger pieces, but I often have leftovers on the palette after a painting session.
I am now much more comfortable with the higher prices when I have something for the attic – and for gift shops too!
Valkovuokko
The English word for “Valkovuokko” is “wood anemone.”
Mansikkapaikka
“Mansikkapaikka” is “a strawberry place” in English. I was thinking about wild strawberries here.
These small canvases work well for studies. It’s good now when I am practicing Albert Edelfelt‘s painting style for my upcoming exhibition in Villa Albert.
Mansikkapaikka is inspired by Edelfelt’s painting Ahomansikoita.
Satumaa
I like to paint sceneries that are overly romantic and full of fantasy.
Satumaa was inspired by an older painting called “Luvattu maa – Promised Land.”
Promised Land was so much fun to paint that I wanted to repeat the idea of using a limited selection of shapes and expressing plants traveling toward the light.
Attic Paintings – Expansion of Style and Love for Plants
I placed “Mercury Temperatures” with the attic paintings to see how the small ones go with the bigger ones.
My love for plants and yearning for nostalgia and fantasy are well presented in both, I think!
My husband and I are enthusiastic about plants, especially decorative ones. Our home is like a flower shop now when I have got some bouquets for my birthday and when orchids are blooming.
When I think about the shop in the attic, I wonder how I could not see its influence earlier. The stories that define us can prevent us from growing. But the stories can also be the key to solutions that enable growth and change.
What do you think?
Art and Familiar Things – Inspiration from Sounds and Surroundings
This week is about getting inspiration from familiar things like songs and the sounds of the surroundings.
I live in an area built in the 1960s. I love the mid-century modern tile houses and their old-fashioned gardens with apple trees and bush hydrangeas. One year, at the end of May, apple trees were blooming like crazy, and when I took the dogs for a walk on a sunny afternoon, I heard a family having a graduation celebration, singing beautifully in a choir. I felt I could touch the air and see the melody traveling on it, flying like a swallow, carelessly yet skillfully.
Visualizing Familiar Sounds and Songs
A similar kind of inspiring sight happens when I hear Aretha Franklin singing “Say a Little Prayer.” In the chorus, the choir sings the melody, and Aretha just throws in some sounds. It’s like she is the background singer there, except she’s not. The timing of the single notes is perfect, and their sound is powerful. I see her singing as lines that are effortless without being worthless, ornamental without being traditional.
See this post from 2014 for tips for using music as inspiration: 5 Ways Music Can Improve Your Art
When an old house is demolished, and that happens too much nowadays, they destroy the garden too. I see this constantly happening in our area, and it’s heartbreaking. I don’t look at the surroundings like a property developer but as an artist who seeks visual music. I want to see the old-fashioned songs: lines that are born when birds fly over the scenery, curves that butterflies make on the flowery fields, shadows that scream, and sunspots that quietly fade away. All that sound and movement creates music that inspires me to paint!
Northern Splendor – Seeing Familiar Things as a Fantasy
Usually, I have gone on an adventure to faraway unknown regions when painting, but in this series that I am working on, I’m in Finland, where gardens and nature alternate. I paint the light of northern summers and connect that with architectural ornaments.
In this painting, I imagined how a French couple from the 19th century visited Finland.
They then saw how the palaces and churches of Central Europe do exist in Finland too, but all this splendor is in nature instead of buildings.
My dream is to paint like Aretha sang – like it would all be careless strokes, yet so intentional and so creatively put that they break the surface of what’s ordinary and familiar.
Read That, Watched That, But Can It be Renewed?
I am currently working on a painting for a group exhibition. My theme is Alice in Wonderland!
It’s a tale that has been heard so many times. How to break through it? Exciting!
What familiar things inspire you?
Dolls and Angels – Video Blog Post
This week, I have a video blog post for you! I talk about dolls and angels – winter, the new class Doll World and Christmas memories, among other things!
You will also see my table at the recent sales event. I hope you enjoy the video!
Dolls and Angels – Watch the Video!
Links to Related Blog Posts
- The previous video blog post
- Instructions for drawing a winter angel
- Preparing for the sales event
- The half-body figure: Creating a Protector of Good
- The painting: Winter Night’s Poem
- About painting a series: Inspired by Nature
Related Online Classes
- Doll World – Sign up here!
- Make a chapter for your colored pencil journal: Fun Botanicum
- The evolution from drawing to coloring and then to painting: 1) Inspirational Drawing, 2) Intuitive Coloring, 3) Floral Freedom
Preparing for Sales Events
This week’s post is about something that I have been doing lately: preparing for sales events!
I participate in four events:
- A curated group show organized by the big gallery Gumbostrand Konst & Form
- A winter-themed group show organized by the local artist association where I am presenting Talviyön runoelma – Winter Night’s Poem
- 2-day Christmas sales event organized by the local artist association Vantaan taiteilijaseura
- Black Friday course sales event organized by me on this website!
For me, this is a lot! Fortunately, I have had time to prepare. For example, I got the deadline for the suggestions for the curated group show on Sept 1st. I was then able to apply and have new work specifically painted for the gallery.
Of these four, I am most anxious about the 2-day Christmas sales event even if it’s the smallest one! I have a sales table there, and I haven’t been preparing one for ages. I enjoy selling face-to-face, so it’s also something that I look forward to. It’s also great to see all kinds of sales items on one table and make a nice selection.
Selecting Sales Items – Delivering the Experience of an Original
Even the smallest sales table is a chance to strengthen your artistic voice and communicate your art brand. Most customers may buy postcards and other affordable items only, but still – we want to give them the whole experience. People have come back to me saying: “I remember you. I bought one card from you a couple of years ago, and I look at it every day.” I like to think that with the card, they also buy a piece of the world I am presenting to them. That’s why I always try to include original art as well.
Here’s one of the small paintings that I just finished. It’s called Samettikukan sointi – The Sound of the Marigold.
The Sound of the Marigold is a sister to a piece that I showed you earlier called Ruusun henki – The Spirit of the Rose. But when I placed the paintings side by side, I wanted to make adjustments to the rose painting so that its’ color scheme is less similar. So here’s the new version of The Spirit of the Rose:
Here are the two versions together so that you can compare the changes.
I am going to have small stands for them so that they will stand out from the rest of the selection.
There are also a couple more small oil paintings. They are still in progress, but I hope to finish them soon so that they have time to dry.
I have noticed that people who don’t regularly go to art events forget the difference between a photo and an actual painting. – like it would be the same browsing the feed or picking a postcard as watching an original.
On my sales table, prints will dominate in quantity. And because most of them are pictures of oil paintings, I also want to deliver the experience of an original oil painting. With the four small ones, I can hopefully present one medium-sized original, maybe Forest of Wishes.
What A Part of Your Audience Expects to See
In my experience, some people are interested in a specific art technique. Previously, when I had the sales table at a similar event, there were some who wanted to talk about watercolor painting and were disappointed that I only had one example or so. These are people who are art hobbyists themselves and who are potential customers for my classes.
I used to paint a lot in watercolor, but lately, not so much because they don’t sell as well as oil paintings and have a low price point. Because I need to make a living and because I enjoy creating big paintings, I have focused on oils. But this time, I thought I would take a bunch of watercolor paintings with me and set the price lower than expected. If I still actively sold watercolor paintings, I wouldn’t do that, but now I see the chance to reach this part of the audience and show my watercolor work.
Because most elements of my style were developed in watercolor first, these pieces fit well with cards that have oil paintings.
These cards came out gorgeous! They have a satin finish and are bigger and thicker than standard postcards. I ordered them as well as the cards from Moo.com (affiliate link, but I would recommend them without one too!)
What to Leave Out
Many times, I have put everything I have on the sales table, and that’s never been a good thing. You might have potential best sellers, but bringing items that don’t make sense to them will ruin the sales. For example, I brought fabrics with my designs and some craft items to an event focused on fine art. And vice versa, I took some original art to a craft show. Yes, you might get some sales from the odd items, but confuse most of the audience.
Price can be a reason to exclude some too. For example, if the organizer takes a percentage of the sales or if the price of the sales table is high, selling the most affordable items doesn’t necessarily make sense. And vice versa: when people come for good finds on their way to the shopping center, selling the biggest and most expensive pieces can be hard.
This painting – Tiger’s Eye – has been waiting to get to a curated exhibition that interests art collectors. Now I am happy to pack it and two other paintings for a big gallery show.
My oil paintings always get a varnish and a hanging wire so that they are ready for hanging on the wall.
In my experience, original art that is ready to hang is more tempting to buy than pieces that require, for example, framing. However, if the price point is very low, it doesn’t always make sense to frame the pieces. Whatever the case, it’s always good to present a unified collection and leave out some that are too different in size, style, or frame than others.
When selecting work for the small postcards, I left out many paintings I like and value. For example, many of my big paintings are not so great for postcards. Their details get lost in the tiny size, and their subject is more suitable for decorating interiors than sending wishes.
And then some paintings are quicker but more suitable; for example, Kukkiva maa – Flowering Earth that I painted in acrylics for the class Floral Freedom.
I think it’s perfect for a postcard – full of colors and flowers!
How You Will Be Remembered
Many times when I have been preparing for the events, my behavior has been on my mind: Am I able to show my enthusiasm? How could I not only make sales but be remembered afterward too?
But the best answer here is quite technical. You should have something to give that has your contact information on it. And all your products should have your name and website – or at least an email – on them. I use the same tactics, the same generosity that is, that I have used with selling online courses. I give something for free and invite people to see if I am suitable for them. On the sales events, I have small cards that have different pictures – details of my art – and I invite people to pick one that they like.
This begins a conversation about their likings about them, and when they have the mini card, I can serve them better and be remembered too.
The postcards also have contact information printed on the back.
There’s also another artwork as a frame.
I think about these features as generosity as well. I have taken the time to design the back to make the cards even more valuable.
Sales Events Are the Opportunity to Test
Even if it’s good to have a unified style and selection, the sales event is also an opportunity to test new ideas and approaches. I like to do tests that are not big new things but hidden in the small stuff. This time, I made a postcard of my colored pencil work to see how many people can recognize the medium and how many are interested in this style of drawing.
This postcard is composed digitally of many colored pencil pieces.
As you know, I am not just an oil painter, but also love colored pencils. It would be fun to talk about them too.
This leads us to my course sales event on Black Friday weekend. All classes will be on sale and registration for the new class Doll World will open. Doll World will begin at the beginning of January.
During the years, I have learned that if I love the class, there’s a possibility that you will love it too. The same goes for all art really. We have to pamper it and give attention to its needs. And when the course or the painting asks: “Will there be anyone for me?” we must say: “Yes, my dear – kyllä kultaseni – sometimes it will just take a little bit of time.” We both feel vulnerable about this.
P.S. The engineer in me says that this is not a comprehensive article about setting a sales table. But I intend to share some pics when I set the actual table on December 3-4 at Galleria K, Vantaa, Finland. So stay tuned for Black Friday sales and future blog posts!